Many social media users have been left divided after British rapper, J Hus posted strange black magic comments on his Snapchat page.
There has been a lot of talk about cancelling the rapper recently, but his case is one of the stranger cases of certain fans deciding to give him a miss in the future.
The artiste began to attract significant attention back in 2015 with the release of his song ‘Dem Boy Paigon’, and the release of his debut album Common Sense in 2017 saw him truly take off, with tracks like ‘Did You See’ sweeping the mainstream and the affections of rap enthusiasts.
He’s a prominent figure in the UK scene, but as this incident has proven, you have to be careful what you say to stay at the top as his Snapchat posts caused a stir.
Fans of J Hus will know that he’s called himself “Juju J” in the past and has made references to juju, but what exactly is it?
Essentially, it has connotations of magic – black magic specifically.
Recently, fans on Twitter have shared the rapper’s Snapchat post, which reads: “I didn’t wanna say this but I have to be honest with you. If I lie then I’m a faker. When I stopped doing black magic is when my life fell apart. Black Mans Magic. Juju J is back, now it’s ‘uju Militer.”
A comment like that is going to be taken differently by everyone.
One Twitter user wrote: “J Hus has been screaming ‘juju j’ and talking about juju for the longest but it’s now people wanna cancel him? This era we live in…”
On the contrary, another confessed: “Sorry guys J Hus can keep his album after what I’ve just seen lool.”
For some, the post hasn’t come as a surprise, with one fan writing: “J Hus has been talking about juju for time, why’s everyone’s surprised?”
While some have been quick to shrug it all off and say they already knew, others have decided to boycott his music.
On the other end, there are fans who are wondering if he’s okay – as the above tweet suggests.
One fan on Twitter wrote: “It’s clear that a lot of people want to cancel J Hus, and that’s fine, but you guys need to deep the fact that he is going through a spiritual transition rn.
“Personally I’m praying for him because it’s clear that he is trying to move away from who he was.”